About Us

Two Little Boys Ltd was set up in 2002 by mother of Irish triplets, Sarah Watts.

Having had three babies in a single year, she realised that there was an enormous gap in the market for intelligent, well designed and, often quite silly, products for children. As she says of the time ‘contrary to current belief, children can appreciate good design and if parents are going to be forced to play a game of snap for weeks on end, at least give them something nice to look at!’. She set up Two Little Boys Ltd to creative activity books, beautiful, educational snap cards as well as stunning memory books that take as little precious parent time as possible but will last a lifetime. And as her little ones have grown, so has the company.

The I’m going to… stationery range came as a direct result of her children reaching ’that age’ of individuality and having distinctly different aspirations. The daughter who will change the world, the boy who can’t take his head out from a book and is the ultimate geek and the boy who knows the price of everything and will, one day, be ridiculously rich. And as the children move inexorably toward leaving the nest, what better way to celebrate than with a range of (entirely useless) instructions on how to live in the modern world. The ‘How to…’ range covers everything from the inevitable Zombie Apocalypse to surviving University and identifying the signs of having one too many drinks.

Two Little Boys products have stocked the hallowed shelves of Fenwick, Liberty, Colette and Fortnum & Mason and have featured in magazines including The Sunday Times Style, She, GQ, Ideal Home, Junior as well as most national newspapers.

As a busy design studio, they have also produced bespoke activities for Babington House Hotel in Somerset and The Mandarin Oriental Hotel, Knightsbridge and they have licensed their designs out to larger manufacturers.

They have also done quite well in the annual Gift of the Year Awards… (they've also been shortlisted in 2016, but haven't got the button yet!)